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Strategic Customer Service—Using the PACER ProcessTM to Keep and Grow Customers Author: Andrew J. Birol If you asked the average professional to describe the purpose of customer service, you're likely to hear the response, ''to make our customers happy.'' But that is only half of the equation. Superior customer service helps you find, keep, and grow customers! It establishes long-term relationships with them and develops champion customers that refer you to others and improve your bottom line. In this course, you will learn a strategic approach to improved customer service and retention: the PACER approach, or the Process for Acquiring Customers and Enhancing Retention. Duration: 2 hours 
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