 |
|
Introduction to the World of the Aftermarket Author: The University of the Aftermarket As a member of the automotive industry, you need a clear understanding of the World of the Aftermarket in order to meet consumer needs and succeed in your business. Like your customers, most of you own and operate vehicles. Thus, knowing the components and historical significance of the Aftermarket helps you comprehend the industry from both a professional and consumer. Introduction to the World of the Aftermarket, will define the key players of the Aftermarket, specifically highlighting the channels of product distribution so important to the industry. Furthermore, you will understand the critical roles area warehouse distributors and jobbers serve in the Aftermarket, as well as learn how these two entities stay profitable. You will explore the distinctive history of the Aftermarket, starting with an overview of the earliest retailers and service dealers and moving on to the birth of important automotive trade associations. You will be taken on a unique journey through time, focusing on some of the country's greatest events such as World War II and the recession of the 1980s that impacted the Aftermarket. From the early 1900s to the present, you will see how each decade transformed and shaped the Aftermarket into the industry you belong to today. Duration: 1 hour 
|
|
