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Introduction to Yield Management Author: Dealers Group Once unused rental days are gone, they’re gone. Car rental days are a highly perishable product, which means an unsold car rental day cannot be stored and saved to sell another day. Therefore, it is important to sell as many car rental days as possible, every day, at the highest rate possible. In other words, the revenue of your operation must be optimized. This course details tactics that will allow you to use your rental days and rates in the most effective and profitable manner possible. Duration: 1 hour 
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